Octane

-61%

cost per result

+73%

qualified clicks

-49%

cost per result

+173%

quallified clicks

-61%

cost per result

The Problem

Ad algorithms are great at finding cheap leads. They're terrible at finding pipeline.

They don't understand which conversions will become qualified opportunities, so they optimize as if every conversion is equally valuable. Lead volume and CPL look good, but pipeline stays flat.

Features

What Octane Fixes

Pipeline Optimization

Optimize for the conversions that matter

Ad platforms treat all conversions equally, so a tire-kicker form fill costs the same as a six-figure deal.

Octane’s pipeline-aware conversion events allow your campaigns to optimize for high-value opportunities.

Enhanced Retargeting

Retarget 3x more high-intent visitors

Many of your site visitors never make it into retargeting audiences, and those that do are all treated equally.

Octane’s machine learning models analyze on-site behavior to identify which visitors are actually likely to convert, while our identity layer increases match rates by 2–3×.

Top-of-Funnel Optimization

Drive demand, not just traffic

Ad platforms chase cheap traffic that doesn’t convert because clicks ≠ demand.

Octane learns the top-of-funnel behaviors on your site that precede pipeline and optimizes your TOFU campaigns for real demand.

Plus